Unhinged Copywriting Diaries

Feeling bored and drained by copywriting:

You’re tired of reading all the fluff, everyone saying the same exact thing, and all the sales-y, over-promised messages all over the place… So of course you don’t want to put your energy and effort into doing the same thing!

You’re often second-guessing yourself:

"Am I just adding to the noise?"

You’re racking your brain trying to think of how to show up in a meaningful way, that contributes to change in the world, while it feels like the world is burning all around us.

You’ve got a guzzling, rushing, spluttering FAUCET of passion and topics and opinions that are trying to flow out of you…

…But you keep getting lost in stressing about the outcome.

“How will I incorporate this strategically into my messaging?”

“How do I make this fit into my brand?”

“How do I say this without being offensive without intending to?”

“How can i write this without losing the clients and money I really need right now?”

After 6 years as a DFY copywriter, and coaching and educating people on marketing and copywriting to grow an online coaching business, I’ve been wrestling with the fact that I want to shift my focus.

I’ve helped a lot of independent business owners and entrepreneurs make a LOT of money. Whether it’s already-millionaires making millions more, or brand new coaches to steadily increase and grow consistent income.

But the testimonials that have always been my favorite, have been these:

Getting back to posting without doubting herself - feeling like herself again,
Opening the flood gates of everything she’s been wanting to say, but didn’t know how,
Posting raw and real content (overcoming the blocks that held her back from it previously),
Launching something she’d procrastinated for years,
Following her dream to create a mastermind exclusively for black women (as a black business coach),
Re-branding herself in mid-life by celebrating her sexuality and sensuality.

Like this testimonial below, from my client Kelli:

This month-long challenge first ran live a few months ago. It blends a combination of:

Hypnosis, to help you open up your mind and tap into the endless creativity and insight of your subconscious,
Copywriting prompts - everyone who did the challenge said they were unlike any other prompts they'd gotten from anyone else! (There are 3 prompts per week)
And guidance, strategic advice and examples of how you can use the prompts in your own copywriting.

Everyone loved it so much, I decided to make this something y'all can join anytime. So I took the hypnosis recordings, and the guide full of prompts and instruction, and created something you can sign up for right now.

I know this will give SO MUCH inspiration, creativity, flow and FUN as you write your emails, social media captions, Substack articles, or even use it to record videos or podcasts!

This challenge helps you to:

Finally bring in that side of you you’ve been craving to incorporate into your brand: Your witchy, esoteric side. Your political, activist side. Your sarcastic, funny, tell-it-like-is personality.

Make your writing (or speaking) fun, playful, authentic and REAL.

Create with ease - just let it flow.

Share what you really want to express, without second-guessing yourself, or holding back out of fear people will unsubscribe.

We’re going to let go of the outcome.

Releasing the need to have a perfect strategy, or for everything to make perfect sense.

Use this month to activate a portal where you start sharing from your Soul.

From now on.

5 recorded hypnosis trances: Ideally you listen to one each week, to receive insights and ideas, and set the stage for how you want to share that week,
3x weekly copywriting prompts: These are fun reflection prompts that are not "boring content pillars." They will help you think of unique stories to share with your audience, help you turn lessons you've learned in life into inspiration, and give you ways of sharing your bold opinions in a concrete way - that translates into a social media post or email,
Guidance on how to use the prompts: I include examples of my own emails, videos, and social media posts I did with those prompts. I also walk you through different options you can use to make the prompts your own.

"This is the first time I sent out a non-sales email to my list in a long time, and that's exactly what I wanted to use this program for. I felt a grief and heaviness about what my ideal clients are going through, opened up Substack and recorded an emotional audio for them and sent it. Without overthinking or second-guessing."

"I loved the hypnotic writing sessions!"

"I didn't realize copywriting could be so easy! It feels so simple and effortless."

"I felt exactly what my ideal client needs. It was really fun to sit down and think about telling stories instead of stressing about what I needed to sell."